CEO, Gloria DeGaetano

Gloria DegaetanoGloria DeGaetano, M.Ed., CEO (Creative Energy Orchestrator) of Parent Coach International, is an acclaimed educator, author, parent coach, and speaker, who originated parent coaching as a profession in 2000 when she founded the Parent Coaching Institute. Today the Parent Coach Certification® Training Program and the PCI Coaching Model™ that Gloria developed are used throughout the world to train and certify parent coaches. Her on-going research and experience have established her as a leading expert in child and teen development, media literacy, brain research, and parent coaching. Gloria and her associates are popular speakers and trainers, who are dedicated to making brain science come alive for parents through pro-active, practical applications.

Gloria’s Master’s Degree in Education emphasized psycholinguistics. Consequently, she brings a unique perspective to her work, integrating language development, cognitive maturity, and psychological components that synthesize unique and successful parenting strategies. Her decade of work in curriculum development in public schools equipped her for developing the Parent Coach Certification® Training Program to effectively meet the needs of busy family support professionals looking for fresh approaches and research-based methods that catalyze deep and positive change processes.

Gloria began her career in 1974 as a classroom teacher, working with inner-city youth in Seattle. In 1978 she started work as a reading specialist at Issaquah School District, a suburban school district near Seattle. Recognized for her innovative mind-set and leadership abilities, she was invited to direct the Reading and Language Arts Programs, K-8 for the district. From 1979-1987 she served in this capacity, developing several successful new programs, resulting in higher test scores for students, greater parent involvement, and overall more effective staff communication and curriculum selection processes.

Gloria has taught graduate and undergraduate courses at the University of Washington and has been an adjunct faculty member at Seattle Pacific University since 1985.

In 1988, Gloria moved forward with her dream of supporting educators and parents to help children use screen technologies wisely, with intentional purpose, by founding her first company GrowSmartBrains. In 1991 she developed and organized the first Media Literacy Conference in the United States, bringing together a diverse group of teachers, sociologists, psychologists, researchers, parents and advocates. Gloria is recognized as a pioneer in the media literacy movement. With her groundbreaking book, Screen Smarts: A Family Guide to Media Literacy (co-authored with Kathleen Bander, Houghton Mifflin, 1995), she introduced the term, “family media literacy.”

Gloria has written several popular books since then, including: Left to Their Devices, What’s Left? (West Bow Press, 2012), Parenting Well in a Media Age: Keeping Our Kids Human (Personhood Press, 2004) which received the 2007 i-Parenting Media Award for excellence; and Stop Teaching Our Kids to Kill: A Call to Action Against TV, Movie, and Video Game Violence, with Lt. Col. Dave Grossman (Harmony Books, Random House, LLC, 2014, revised version).

Gloria’s articles have appeared in numerous publications: McCall’s Magazine, Parenting Insights, Seattle’s Child, Portland Parent, Eastside Parent, American Baby Magazine, The Boston Globe, Committee for Children Newsletter, the American Academy of Pediatrics Newsletter, and Catholic Faith and Family Magazine to name a few. Her books and articles have been translated into ten languages.

Gloria produced the nation’s first educational video for parents about the impact of media on young brains—Maximizing Your Child’s Potential: Healthy Brain Development in a Media Age. She also is the producer of the videos, TV and Video: Children at Risk and Media Literacy: An Impact Video for Youth—used by Snohomish County Health and Human Services in Everett, Washington, and the author of the Early Childhood Media Literacy Project used in the Head Start Program.

Gloria has been recognized for her industry innovations as a guest on The Today Show and national radio shows, including NPR’s Fresh Air, Marketplace, and The Tavis Smiley Show. She has also been featured in television documentaries produced by ABC and the Canadian Broadcast Corporation and Lifetime’s Balancing Act for Women. The Parent Coaching Institute has been featured on news programs by NBC affiliates throughout the country and in newspapers and magazines, including: Newsweek, Parents Magazine, The Chicago Tribune, The New York Times, The Wall Street Journal, La Tribune, The London Times, The Observer, Better Homes and Garden, Redbook, Ladies Home Journal, American Way of American Airlines, The Chicago Daily Herald, Redbook, Spirit Magazine of Southwest Airlines and many others.

With more than 30 years of experience working with children, teachers, and parents as a classroom teacher, reading specialist, district administrator, university instructor, speaker, and consultant, Gloria currently focuses her work at Parent Coach International, training professionals to become PCI Certified Parent Coaches®, orchestrating the team of instructors and staff at Parent Coach International (she likes to refer to herself as CEO—Creative Energy Orchestrator) and growing a worldwide network of PCI Coaches. Within the balance of this fulfilling work, Gloria, the mother of two grown sons, makes time for parent coaching because it is her joy and privilege to help parents attain the life they want for themselves and their families.

For more information, please visit or Gloria’s media blog Left To Our Devices.

I found the PCI course to be well researched and put together. I learned so much through the course, the reading materials and the interactions that I had with PCI instructors. It has been an incredibly enriching experience completing this course.
Laura MarkowitzCape Town, South Africa

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